He’s talking about the iPhone’s Lock Screen and all the customization options that were added last year. Very funny, Craig.ġ0:07: Craig is into the proper action now. Is it going to have macOS-style branding? iOS Death Valley, perhaps? No, it’s iOS 17. It sounds a bit like sideloading is coming, and Apple realizes it now needs to sell the benefits of the App Store instead of forcing people to use it.ġ0:05: Well, we’re about to find out if that’s the case, because here comes avuncular gigolo Craig Federighi, accompanied by ludicrous James Bond music, to talk about the iPhone and iOS.ġ0:06: Craig is doing his usual joke about picking a name for the update. He says the official store prevented more than $2 billion in fraudulent transactions last year, while small developers grew their revenue by 64 percent. “Today,” he says, “we’re going to push our platforms into an exciting future where technology makes the world a better place.” He talks a bit about how much he loves developers and says there are lots of great announcements on their way, but for now, he wants to talk about…ġ0:03: …the App Store. It’s another pre-recorded video, rather than a live presentation.ġ0:01: Tim Cook says good morning, and welcomes us to WWDC 2023. Is that a hint?ġ0:00: The video stream starts. Wait that’s the wrong Apple document-it’s actually “Eyes Closed” by Ed Sheeran from the Apple Music WWDC playlist. The opening track is called “Friday Night Baseball” by MLS Season Pass. IntroductionĠ9:57: The pre-stream starts, complete with achingly hip musical accompaniment. So here’s your spoiler alert: If you want to be surprised, stop reading now and watch the WWDC keynote live at 10 am.
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